Step Four, The Preveiws ...

Your digital image is on the stage ready to be in the spotlight … but the seats are empty.

It is time to send out “sneak previews” inviting your customers to see the solutions your lighting products or services have to offer. 

This is a multi-step process utilizing a creative combination of Internet marketing techniques and communication tools.  This step in the “dance” is customized to fit your specific audience and content.  

Email Media Presentations
Electronic media packages are similar in concept to “launching” a new product, with e-mail as method of communication.

Search Engine Visibility Strategy
Search engines are the “Yellow Pages” of the Internet, each with their own method of ranking listings.

Developing Educational Content
The Internet was created to transfer information not advertising slogans.  There are benefits in keeping with this tradition.

Banner Art – (not banner ads)
Choreographed mini-messages 

Print and CD-ROM Media Development
Your Internet presence should be promoted as commonly as your telephone number.

Target Marketing Tools
Tools that will enable you to identify and identify your on-line customer, know their preferences and guide their “browsing” experience accordingly.